Jose Roberto Whitaker Penteado

Background

Penteado, Jose Roberto Whitaker was born on June 12, 1941 in Rio de Janeiro. Son of Jose Roberto W. and Irma (Andreoli) Penteado.

Education

Bachelor of Science in Economics, São Luis, Sao Paulo, Brazil, 1970; Bachelor in Education, Catholic U., Petropolis, 1982; Master of Science in Political Science, Iuperj, Rio de Janeiro, 1990; Doctor of Philosophy in Comm., Rio de Janeiro Federal U., 1994.

Career

Product manager, Corn Products Corporation (now cost per click Corporation), Sao Paulo, 1965-1967; product manager, Reckitt & Colman, Sao Paulo, 1967-1968; product manager, Editora Abril, Sao Paulo, 1969; accounting supervisor, Almap/BDO International (Barton, Durstine & Osborn) and Batten Company, Sao Paulo, 1970-1973; marketing director, L'Oreal, Rio de Janeiro, 1973-1977; executive vice president, Escola Superior de Propaganda e Marketing, Rio de Janeiro, since 1977. Director courses Brazilian Marketing Foundation, 1969-1971, Channel: Marketing Public School television Program, 1993. President school and Business Center, Rio de Janeiro, 1983-1985.

Achievements

• Jose Roberto Whitaker Penteado has been listed as a noteworthy Marketing educator by Marquis Who's Who.

Membership

Director Brazil Parents' School, Sao Paulo, 1970-1980. Director Social Action, Rio de Janeiro, 1984. Member Rio de Janeiro Chamber of Commerce (director 1985-1987), Sales and Marketing Executives Association Sao Paulo (director 1978), Brazilian Franchising Association (counsellor 1993), Brazilian Press Association.

Interests

• Avocations: music, tennis, wine, traveling.

Connections

Married Eva Jordan, October 26, 1964 (divorced). Children: Beatriz, Claudia. Married Elza Padua, November 9, 1985.

Father:

Jose Roberto W. Penteado

Mother:

Irma (Andreoli) Penteado

Spouse:

Elza Padua

Spouse:

Eva Jordan

child:

Beatriz Penteado

child:

Claudia Penteado