Career
Educated at Parsons School of Design in New York, he joined Grey Advertising New York where he was employed as an art director working on national and international businesses in the realm of print, television and radio. While at Grey New York he worked on campaigns for Kohler, American Museum of Natural History, Bloomingdales, Domino"s Pizza and Mitsubishi, amongst others There he earned awards and praise as he worked on the Pepsi business focusing on the new youth market being identified as "Generation Next" and working with Sir Richard Branson and Simon Wright launching Virgin Megastores in the United States.
He then joined the startup cable network Forex in New York as a writer/producer, which was new concept in television programming.
The entire network took place live within one large apartment located downtown in New York City, switching between rooms for different shows and dayparts.
After a relatively short term of one year, he joined the agency Fusion 5 as creative director In 1997 he was hired by Cyrk to be the creative director of their newly formed marketing arm based in New York City.
There he worked on initiating consumer loyalty programs for Marlboro, FUSA, MasterCard, McDonald"s and the Pepsi-Stuff program Additional clients included Howard Schultz, aiding Starbucks in their loyalty program, and forming a new venture with National Basketball Association basketball player Shaquille O"Neal called "TWISM" ("the world is mine"). This led to Cyrk being named PROMO magazine"s Agency of the Year in 1998.
Sequenzia was then hired by Interpublic Group"s Draft Worldwide Draft Worldwide (now DraftFCB) as executive vice president, executive creative director of Draft New York, under the condition that he run, then shut down their now fledgling acquisition of Marketing Corporation of America through the end of the buyout term of eighteen months.
Living in New York City and witnessing the attacks on September 11 he had a life changing moment. He quit Draft the next day and began his own pursuit, ultimately founding milk* initially in New York, then moving the agency to Connecticut in 2003.
