After forming his own company, Cowboy Films, Taft followed with videos for other alternative acts such as Stone Temple Pilots and Alice in Chains. Taft then made the move to commercial directing with spots for clients such as Adidas, Reebok, Nike, Energizer, Sprite and Nissan Xterra. Taft directed the documentary film "Alive & WELL (2013)", which profiled seven individuals affected by Huntington"s Disease.
Alive & WELL premiered at the Seattle International Film Festival in May 2013.
He has directed music videos for Stone Temple Pilots ("Sex Type Thing", "Plush", and "Lady Picture Show"), Nas ("This World Is Yours"), A Tribe Called Quest ("Award Tour", "Electric Relaxation" and "Oh My God"), Cypress Hill ("Insane in the Brain"), Mother Love Bone ("Stardog Champion"), and Pearl Jam ("Alive", "Even Flow", and "Oceans"), Mad Season ("River of Deceit") and Fuel"s 1998 hit Shimmer He received several Music Television Video Music Awards and Billboard Awards for his work. In 2003, he won a Lion Award at the Cannes Festival for his Nike “Stickman Basketball" advertisement and later received a second award for his Coca-Cola “Round The Fire” advertisements. He was a "Gold" Clio Award winner in 2004 for his Nike "Frisbee," "Hoops," and "Football" spots.
After graduating from New York University Film School in 1989, Taft returned to his hometown of Seattle, Washington where he began shooting grassroots videos for his musician friends, including members of Mother Love Bone (the predecessor to Pearl Jam) and Soundgarden.
