Background
Rivas, Joyce Margaret was born on May 23, 1957 in Abington, Pennsylvania, United States. Daughter of John E. and Margaret Ann McGovern.
educator advertising executive
Rivas, Joyce Margaret was born on May 23, 1957 in Abington, Pennsylvania, United States. Daughter of John E. and Margaret Ann McGovern.
Bachelor in Advertising, Pennsylvania State University, 1978. Master of Business Administration in Marketing, Temple University, 1983.
From administrative to research assistant, Spiro & Associations, Philadelphia, 1979; project director, Spiro & Associations, Philadelphia, 1979-1980; research manager, Spiro & Associations, Philadelphia, 1980-1984; director research, Spiro & Associations, Philadelphia, 1984-1985; vice-president, director research, Spiro & Associations, Philadelphia, 1985-1987; senior vice president research and plans, Spiro & Associations, Philadelphia, 1987-1988; senior vice president strategic development, Earle Palmer Browne & Spiro, Philadelphia, since 1988. Adjunct lecturer Master of Business Administration program Temple University, Philadelphia, since 1985.
Board of directors World Affairs Council Philadelphia, 1986-1987. Member American Marketing Association (president-elect Philadelphia chapter since 1987).
Married David A. Rivas, May 31, 1986.