Background
Gabay, Judah Jonathan was born on September 2, 1962 in London. Son of Isaac Gabay and Ledicia Benzimra.
( More than 60 million books sold in the Teach Yourself se...)
More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: • Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills • Practical exercises, summaries and tips to allow you to practice your skills • A practical glossary • One, five and ten-minute introductions to key principles to get you started • Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience • Tests in the book and online to keep track of your progress • Quick refreshers to help you remember the key facts
http://www.amazon.com/gp/product/0071769846/?tag=2022091-20
( Packed with inspiring tips, ideas, and descriptions to ...)
Packed with inspiring tips, ideas, and descriptions to aid the writing process, this is the reference you want when the pressure's on and the deadline's looming For those who struggle sometimes to write good, creative copy and who are familiar with panicking while sitting in front of a dictionary, a thesaurus, and a computer screen, this compendium is the answer. Writers will find a wealth of help and information, including spelling and grammar advice; a rhyming dictionary; suggested euphemisms; UK vs. U. S. English; common word confusions; lists of idioms, cliches, metaphors, and similes; and advice on how to brainstorm, how to write innovative copy, and how to think creatively. This guide is fully updated to cover copywriting skills for a whole range of media, and its easy-to-read layout will assist copywriters in quickly finding appropriate help.
http://www.amazon.com/gp/product/1444110926/?tag=2022091-20
( Copywriters need the ability to get their message acros...)
Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.
http://www.amazon.com/gp/product/0071426574/?tag=2022091-20
(Fully revised for today's practical copywriting requireme...)
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
http://www.amazon.com/gp/product/1444102958/?tag=2022091-20
educator marketing professional
Gabay, Judah Jonathan was born on September 2, 1962 in London. Son of Isaac Gabay and Ledicia Benzimra.
Copywriter Doyle Dane Bernbach/Rapp & Collins, England. Head of copy Donely, England. Creative director Moorgale, England, Doctor of Public Administration, England.
Creative group head Saatchi & Saatchi Direct, England. Director Gabay/The Creativity Work, England. Course faculty leader Chartered Institute Marketing, England.
Consultant Gabay/The Creativity Work, since 1996.
( Packed with inspiring tips, ideas, and descriptions to ...)
( More than 60 million books sold in the Teach Yourself se...)
( Fully revised for today's practical copywriting require...)
(Fully revised for today's practical copywriting requireme...)
( Copywriters need the ability to get their message acros...)
Fund raiser British Red Cross, 1997, Joint Israel Appeal, Jewish Care. Member of NUJ, the Chartered Institute of Marketinng.
Married Michelle Susan Levy, September 30, 1989. 1 child Joshua Jacob Isaac.