Bachelor of Business Administration, University Nebraska, Omaha, 1981. Master of Business Administration, Oral Roberts University, Tulsa, Oklahoma, 1994. Doctor of Philosophy in Business Administration, Arizona State University, Tempe, 1999.
Systems engineer International Business Machines Corporation, Omaha, 1982—1992. Graduate assistant Oral Roberts University, Tulsa, 1992—1994, professor marketing, since 1999. Research and teaching assistant Arizona State University.
Research consultant Center Services Marketing and Management, Tempe, 1996—1999.
Fellow: American Marketing Association. Member: Christian Business Faculty Association, Academy Marketing Science, Alpha Lambda Delta, Beta Gamma Sigma, Omicron Delta Kappa, Phi Kappa Phi, Chi Omega.
