Background
Fox, Karen Frances Anne was born on April 30, 1944 in San Francisco, California, United States. Daughter of Karl August and Sylvia Olive Fox.
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book
Strategic Marketing for Educational Institutions by Kotler Philip Fox Karen A. (1985-03-26) Hardcover
http://www.amazon.com/gp/product/B012TVXH4I/?tag=2022091-20
Strategic Marketing for Educational Institutions (2nd Edition)
(Here is 'the' handbook for academics and practitioners wh...)
Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80% of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers.
http://www.amazon.com/gp/product/0136689892/?tag=2022091-20
Karen Frances Anne Fox
Edit ProfileEducation
AB, Stanford University, 1964. Master of Arts in Teaching, Harvard University, 1966. Doctor of Philosophy, Stanford University, 1973.
Master in Management, Northwestern University, 1980.
Career
Social studies teacher, Ames (Iowa) High School, 1966-1967; assistant professor education, San Jose (California) State University, 1969-1971; associate research scientist, American Institute Research, Palo Alto, California, 1971-1973; assistant professor, Teachers College Columbia University, New York City, 1973-1975; assistant professor, Northwestern University, Evanston, Illinois, 1975-1980; assistant professor marketing, Santa Clara (California) U., 1980-1987; associate professor, Santa Clara (California) U., since 1987; president, Foxmark, Inc., Los Altos, California, since 1985.
Achievements
Works
book
-
Strategic Marketing for Educational Institutions (2nd Edition)
(Here is 'the' handbook for academics and practitioners wh...)
- Strategic Marketing for Educational Institutions by Kotler Philip Fox Karen A. (1985-03-26) Hardcover
- Strategic Marketing for Educational Institutions by Philip Kotler (1985-03-26)
-
Strategic Marketing for Educational Institutions (2nd Edition)
Membership
Member American Marketing Association, Association Consumer Research, American Society for Advances in Health Care Research.
