Background
Buzzard, Karen Sue was born on July 7, 1949 in Neosho, Missouri, United States. Daughter of Clyde Ernest and Gertrude Elizabeth (Simons) Buzzard.
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book
Chains of Gold
("Broadcasters are bound to ratings with chains of gold wh...)
"Broadcasters are bound to ratings with chains of gold which they are reluctant to break..." ―Oren Harris, House of Representatives This comprehensive exploration of the evolution of broadcast ratings documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary. Buzzard traces the rise of Nielsen and Arbitron to their present position of dominance in the ratings business and also ties conceptual changes in the methods and terminology used to measure audiences to advertising and marketing and the competitive factors that shaped them.
http://www.amazon.com/gp/product/081082356X/?tag=2022091-20
Karen Sue Buzzard
Edit ProfileEducation
Bachelor, Drury College, Springfield, Missouri, 1971; Master of Arts, U. Iowa, 1973; Doctor of Philosophy, University of Wisconsin, 1985.
Career
Instructor, U. Missouri, Columbia, 1973-1976; instructor, University of Wisconsin, Madison, 1977-1981; director research, WTAF-television, Philadelphia, 1981-1983; assistant professor, Emerson College, Boston, 1984-1985; associate professor, Northeastern U., Boston, since 1996. Consultant U. Massachusetts, Boston.
Achievements
Works
book
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Chains of Gold
("Broadcasters are bound to ratings with chains of gold wh...)
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Chains of Gold
Membership
Member Women's Business Professional Network Boston.
