Background
Roman, Kenneth was born on September 6, 1930 in Boston, Massachusetts, United States. Son of Kenneth J. and Bernice (Freedman) Roman.
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- Works
book
How to Advertise: Building Brands and Businesses in the New Marketing World
( The classic guide to effective advertising--updated wit...)
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why. The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing. The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity. There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising. More than an advertising guide, How to Advertise shows how to build brands and businesses.
http://www.amazon.com/gp/product/0312340214/?tag=2022091-20
Writing that works: How to write memos, letters, reports, speeches, resumes, plans, and other papers that say what you mean, and get things done
(Writing That Works is a concise, practical guide to the p...)
Writing That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.
http://www.amazon.com/gp/product/0060148438/?tag=2022091-20
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Roman, Kenneth (2009) Hardcover
http://www.amazon.com/gp/product/B011MF4MV4/?tag=2022091-20
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman (23-Jan-2009) Hardcover
http://www.amazon.com/gp/product/B012HU8ZRK/?tag=2022091-20
How to Advertise: What Works, What Doesn't - and Why
("All grown-up advertising people will be grateful to it; ...)
"All grown-up advertising people will be grateful to it; with advertisers, perhaps, the most grateful of all". (Jeremy Bullmore, former Chairman, J Walter Thompson). "Read it. It will save you a vast amount of indecision, worry and financial misery. You'll end up knowing more than your agency". ("Marketing"). "If you've ever found yourself staring at a blank page, completely devoid of ideas, check out this book - it could provide you with the inspiration you are looking for". ("Media Week"). "...neatly mixes abstract ideas with concrete examples of campaigns to produce a satisfying digest of contemporary advertising practice". ("Marketing Business"). By any measure, "How to Advertise" is a classic. An authoritative and comprehensive guide to effective advertising, it is widely used by advertisers, agencies and business schools. This paperback edition includes chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as fresh insights and new examples throughout. Drawing on their extensive experience, and writing in a refreshingly down-to-earth style, the authors cover: What to say - and where: Creative ideas, brands and strategies, consumer research, media strategies and tactics; Getting the message out: Principles for effective TV, magazines and newspapers, radio and out-of-home, the Internet and interactive media, direct and relationship marketing, brochures and sales pieces, consumer promotions; and, Tying it all together: Integrated communications, global campaigns, target marketing, working with an agency, truth and ethics.
http://www.amazon.com/gp/product/0749444622/?tag=2022091-20
The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s
(An industry guidebook to advertising reevaluates the indu...)
An industry guidebook to advertising reevaluates the industry, offering advice on what works and what does not, brochures, sales pieces, the major issues that have emerged and are likely to increase in importance, and more.
http://www.amazon.com/gp/product/0312077890/?tag=2022091-20
How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.
(A text for Advertising majors.)
A text for Advertising majors.
http://www.amazon.com/gp/product/031239585X/?tag=2022091-20
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising Paperback - June 8, 2010
http://www.amazon.com/gp/product/B010EV3USI/?tag=2022091-20
Writing That Works: How to Write Memos
(Excellent condition inside of the paperback book; pages a...)
Excellent condition inside of the paperback book; pages are clean; binding is tight; the spine is intact and without creases; very light wear on the cover; 105 pages; 1981 edition; published by Barnes & Noble Books(J-13)
http://www.amazon.com/gp/product/0064637107/?tag=2022091-20
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
( Famous for his colorful personality and formidable inte...)
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author's decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Fifty years later, still on his original proposition that it doesn't dry your skin, Dove has become the largest selling cleansing brand in the world. Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
http://www.amazon.com/gp/product/0230100368/?tag=2022091-20
Writing That Works; How to Communicate Effectively In Business
(Writing That Works will help you say what you want to say...)
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write: • Presentations that move ideas and action • Memos and letters that get things done • Plans and reports that make things happen • Fund-raising and sales letters that produce results • Resumes and letters that lead to interviews • Speeches that make a point
http://www.amazon.com/gp/product/0060956437/?tag=2022091-20
- Writing That Works: How to Improve Your Memos, Letters, Reports, Speeches, Resumes, Plans, and Other Business Papers (A practical guide offers tips on how to develop a clear, ...)
- How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why. by Kenneth Roman (1977-04-23)
- How to Advertise (Book describing how to advertise your product.)
- How to Advertise, Third Edition HOW TO ADVERTISE, THIRD EDITION By Roman, Kenneth ( Author )Mar-01-2005 Paperback
- How to Advertise by Kenneth Roman (1978-03-03)
Kenneth Roman
Edit Profiledirector editor Chief Executive Officer of Ogilvy
Kenneth Roman, American Corporate communications executive. Board of directors New York Botanical Garden, Memorial Sloan-Kettering Cancer Center, Sheltering Arms Childrens Superior vena cava syndrome; Member National Organisation on Disability, University Club (New York City), The Century Association.
Education
He graduated from Dartmouth College in 1952, where he was Editor-in-Chief of the undergraduate daily newspaper.
Career
Assistant advertising promotion manager Interchem Corporation, New York City, 1952-1955. Advertising sales promotion manager Radio Corporation of America Distributors, Philadelphia, 1955-1956. Advertising manager Allied Chemical Corporation, 1956-1963.
Account manager Ogilvy & Mather Worldwide, New York City, 1963-1979, president United States, 1979-1985, chairman, president, 1985-1989. Chairman, Chief Executive Officer The Ogilvy Group, 1988-1989. Executive vice president American Express Company, New York City, 1989-1991.
Independent consultant, since 1991. Board directors Compaq Computer Corporation, 1991—2001, Brunswick Corporation, 1995—2001, Gartner Inc., 1999—2002. Director Ames True Temper, since 2004.
Achievements
Works
book
-
How to Advertise: Building Brands and Businesses in the New Marketing World
( The classic guide to effective advertising--updated wit...)
-
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
( Famous for his colorful personality and formidable inte...)
-
The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s
(An industry guidebook to advertising reevaluates the indu...)
-
Writing That Works: How to Write Memos
(Excellent condition inside of the paperback book; pages a...)
-
Writing That Works: How to Improve Your Memos, Letters, Reports, Speeches, Resumes, Plans, and Other Business Papers
(A practical guide offers tips on how to develop a clear, ...)
-
How to Advertise: What Works, What Doesn't - and Why
("All grown-up advertising people will be grateful to it; ...)
-
Writing That Works; How to Communicate Effectively In Business
(Writing That Works will help you say what you want to say...)
-
Writing that works: How to write memos, letters, reports, speeches, resumes, plans, and other papers that say what you mean, and get things done
(Writing That Works is a concise, practical guide to the p...)
-
How to Advertise
(Book describing how to advertise your product.)
-
How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.
(A text for Advertising majors.)
- How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why. by Kenneth Roman (1977-04-23)
- The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Roman, Kenneth (2009) Hardcover
- The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman (23-Jan-2009) Hardcover
- How to Advertise, Third Edition HOW TO ADVERTISE, THIRD EDITION By Roman, Kenneth ( Author )Mar-01-2005 Paperback
- The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising Paperback - June 8, 2010
- How to Advertise by Kenneth Roman (1978-03-03)
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How to Advertise: Building Brands and Businesses in the New Marketing World
Membership
Board of directors New York Botanical Garden, Memorial Sloan-Kettering Cancer Center, Sheltering Arms Childrens Superior vena cava syndrome. Member National Organisation on Disability, University Club (New York City), The Century Association.
Connections
Married Ellen L. Fischer, March 27, 1953.
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Born
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Nationality
United States
Education
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1952
Career
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1952 - 1955
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1955 - 1956
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1956 - 1963
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1963 - 1979
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1988 - 1989
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1988 - 1989
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1989 - 1991
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1991
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