Background
Cooper, Kenneth Carlton was born on May 2, 1948 in St. Louis. Son of George Carlton and Mary Frances (Kavanaugh) Cooper.
( Thanks to recent technologies, companies have made gr...)
Thanks to recent technologies, companies have made great strides in customer relationship management (CRM). But now they're realizing that CRM is only part of the picture. To be fully successful, an organization must be relational--managing contacts with employees, sales reps, vendors, partners, and even competitors. A new enterprise model is on the horizon, and this ground-breaking book leads the way. The Relational Enterprise shows how to integrate people, processes, structure, and technology into a single focused system capable of greater gains than ever before. It explains how to turn every contact into a potential buyer or de facto salesperson, thus enabling a company to sell up and down the customer and supplier chains. Readers will learn how to unify current programs and systems into a cohesive whole that unleashes the tremendous power now hidden in stand-alone efforts. Based on in-depth field research by the author's firm and by PeopleSoft, The Relational Enterprise helps forward-thinking businesses reinvent service. It provides a system that truly permits every organization to maximize the lifetime value and profitability of its customers.
http://www.amazon.com/gp/product/0814406696/?tag=2022091-20
Cooper, Kenneth Carlton was born on May 2, 1948 in St. Louis. Son of George Carlton and Mary Frances (Kavanaugh) Cooper.
Bachelor of Science, U. Missouri Columbia, 1970, Master of Science in Industrial Engineering, 1971. Doctor of Philosophy in Administration and Management, Columbia Pacific University, 1985. Marketing representative International Business Machines Corporation, Saint Louis, 1971-1976.
Account executive Downtowner Newspaper, Saint Louis, 1976.
President Ken Cooper Communications, Chesterfield, Missouri, 1976. Adjunct faculty Saint Saint Louis University, 1972-1973, Columbia College, 1976-1979, Webster College, 1977-1979.
Speaker in field Roy P. Hart Scholar-Athlete grantee, 1970-1971.
Registered professional engineer, Missouri. Certified administrative manager.
Certified speaking professional.
Marketing representative International Business Machines Corporation, St. Louis, 1971—1976. Account executive Downtowner Newspaper, 1976. President CooperComm., Chesterfield, since 1976.
Partner ej4 LLC, St. Louis, since 2003. Adjunct faculty St. Louis University, 1972-1973, Columbia College, 1976-1979, Webster College, 1977-1979. Speaker in field.
( Thanks to recent technologies, companies have made gr...)
(287 pages)
Member American Society for Training and Development.ion Foreign Business Success, 1979, Spanish edition, 1982.
Married Susan Ann Bujnak, September 6, 1969. Children: Jeffrey Carlton, Daniel, Stephen, Mara Elizabeth.