Background
Roberts, Kevin John was born on October 20, 1949 in Lancaster, England. Son of John and Jean (Lambert) Roberts.
(A new word has been introduced into the global language b...)
A new word has been introduced into the global language bank, and this stylish book is its debut. A richly nuanced collection of text and imagery, sisomo: the future on screen is a book to conquer hearts and set minds spinning with questions. For business, reaching consumers has become a challenge on the scale of climbing Mount Everest. The mass market is splitting like an Arctic ice shelf, the media is fragmenting—and brands have taken a big hit. This environment presents an unavoidable conundrum for marketers and advertisers as they struggle to find new ways to work. Television, once the shining knight of emotional messaging, is suffering deeply as networks scramble to retain audiences. A radical shift is also occurring in the relationship between consumers and the media. Where consumers were once passive in the face of the mass market, they are now savvy individuals wired into the greatest information network the world has ever known. Like it or not, says Kevin Roberts, author of the hugely successful Lovemarks: the future beyond brands, “Creating emotional relationships with the Consumer is the business challenge of the century.”
http://www.amazon.com/gp/product/1576872688/?tag=2022091-20
(A business revolution is changing all the rules of the ma...)
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries. In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution, the people speak: consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about your company—their emotional connection to you—is what now determines success. The Lovemarks Effect: Winning in the Consumer Revolution offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future. From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape.
http://www.amazon.com/gp/product/157687267X/?tag=2022091-20
Brewing and soft drink company executive
Roberts, Kevin John was born on October 20, 1949 in Lancaster, England. Son of John and Jean (Lambert) Roberts.
He was educated at Lancaster Royal Grammar School in the 1960s. As he finished his speech, he reached down, picked up a machine gun, and blasted the Coke machine.
Roberts became Executive Chairman of Saatchi & Saatchi in 2015, then non-executive Chairman in 2016 He then became an assistant brand manager for Mary Quant Cosmetics in 1969. Roberts was later promoted to a brand manager. From 1969 to 1986, Roberts worked as International New Products Manager at Gillette to group Marketing Manager at Procter & Gamble (P&G) to Regional Vice President at Pepsi Cola, Middle East in 1982.
In 1987, Roberts was appointed to the first "Chief" role in his career, as the President and Chief Executive Officer of Pepsi Cola, Canada.
While at Pepsi Canada, Roberts notably executed a publicity stunt after a keynote speech to a group of Pepsi Canada employees, bottlers, and the media. Roberts had a Coke vending machine rolled onto the stage while he was speaking.
" meticulously planned the spectacle, borrowing a gun from a squad of police officers and rigging the vending machine so that he had to fire only one blank to set off a dazzling rat-a-tat-tat." From 1989 to 1997, Roberts was Director and Chief Operating Officer of Lion Nathan. In 1997, Roberts was appointed the role of Chief Executive Officer Worldwide of Saatchi & Saatchi.
In 1997, Saatchi & Saatchi was in "deep trouble, with morale at an all-time low." Roberts was advised to restructure the business drastically by bringing Roberts"s own people in and moving current people around.
Instead, Roberts brought in and moved nobody for two years. Against all odds, Roberts was able to get things in Saatchi & Saatchi moving again in one year. Roberts then started the process to make Saatchi & Saatchi into one of the best advertising agencies around the world.
Honorary Doctorates: University of Waikato (1998), International University in Geneva (2009), Lancaster University (2009) Honorary Professorships: Universidad Peruana de Ciencias Aplicadas (2008), University of Auckland (2008), Lancaster University (2009), University of Victoria British Columbia (2015) Professorships: University of Waikato (2003-2007) Inaugural Chief Executive Officer in Residence at Cambridge Judge Business School (2001-2009).
(Diesel was one of the first fashion labels to break the c...)
(A new word has been introduced into the global language b...)
(A business revolution is changing all the rules of the ma...)
(Will be shipped from US. Brand new copy.)
Appt. business ambassador New Zealand United States Council in United States, 2004. Board trustees Turn Your Life Around Trust, Auckland, New Zealand. Sponsor governor Lancaster Royal Grammer School.
Past board directors New Zealand Rugby Football Union. Chairman board directors United States of America Rugby.
Married Barbara Beckett. 1 child, Nicola Jane. Married Rowena Joan Honeywill, December 31, 1974.
Children: Ben, Rebecca, Daniel.