Career
At age 22, she moved from California to New York city to start her career in fashion design. In 2004, after a year at the street clothing line, Triple 5 Soul, she left to take on the position of graphic designer turned Art Director for Hip Hop legend Jay-Z’s label, Rocawear Juniors, designing collections within the label for the likes of Patricia Field & Rihanna. Known for her progressive designs, Mission Lawn decided to pursue the launch of her own label, Hellz Bellz in 2005.
Catering to the burgeoning women's “street wear” culture, the label, which predominately began with explicit, edgy & thought provoking graphic T-shirts, presented the first of its kind.
In Fall 2006, HLZBLZ presented a complete women's ready-to-wear collection, pushing the label to the forefront of women's “street wear” creating a movement of independent, fashion forward, strong women. Since the label’s inception, Mission Lawn has collaborated with the likes of Stüssy, Vans, G-Shock, Reebok, Sanrio, Mosley Tribes and Warner Brothers to name a few.
Her lines are now stocked globally in more than 200 stores worldwide.
