Born in Melton Mowbray, Coleman comes from a family of beauty pagent winners. Her maternal grandmother Irene became Mission Army Pin-Up and Mission Lovely Legs in the 1940s. In 2011, Coleman took part in Mission Universe Great Britain representing Leicestershire, but failed to reach the final three.
Laura is currently a radio presenter with community station 103 The Eye.
Her mother Dena won 15 titles in her 20s, including Mission East Anglia and was a finalist in the Mission United Kingdom. Coleman won the title of Mission Leicester in 2005 while studying for a degree in business and marketing at De Montfort University in Leicester, and came fourth in Mission England that year. After graduation, Coleman started working at a golf club, and after winning Mission Derby in 2008, she won Mission England on her second attempt on 18 July 2008. Coleman then represented England in Mission World 2008, but was unplaced.
