Before coming to Digitas, Lang worked in consulting and strategy for a variety of companies, most recently as president of Marketing Corporation of America.
Time Inc. chief executive Laura Lang is a businesswoman leading a company of journalists. As Time Inc.'s first CEO from outside the industry, she has guided the company's focus to the evolving digital market. Lang is uniquely suited to the effort: as CEO of Digitas from 2008 to 2012, she grew the integrated advertising company into a leading global digital marketing agency. Lang made her first major deal at Time Inc. with Apple in June, when she led the company in making 20 Time Inc. magazines available through Apple's Newsstand app. Lang's confidence in dealing with the digital side of media will be needed to reverse the negative trend at Time Inc, which has declined 11% in the last five years.