Laura Helen Metzger, American advertising executive. Recipient EFFIE award, 1983, 1985.
Background
Metzger, Laura Helen was born on June 20, 1950 in New York City. Daughter of Robert Louis and Ann (Rittenberg) M. Bachelor of Arts, University Pennsylvania, 1971. Research analyst Bank of America, San Francisco, 1971-1973, systems liaison officer, 1974.
Education
Marketing research Crown Zellerbach Corporation, San Francisco, 1975-1976. Project director Grey Advertising, Los Angeles, 1976-1978, senior project director, 1978-1981, vice-president, director research services, 1981-1982. Vice president southern operations, research director Ogilvy & Mather, Houston, 1982-1985, vice-president, director strategy development, 1985-1988.
Vice president director marketing services, 1988.
Guest lecturer local universities, 1981.
Career
Research analyst Bank of America, San Francisco, 1971—1973, system liaison officer, 1974. Marketing research Crown Zellerbach Corporation, 1975—1976. Project director Grey Advertising, Los Angeles, 1976—1978, senior project director, 1978—1981, vice president & director research services, 1981—1982.
Vice president southern operations & research director Ogilvy & Mather, Houston, 1982—1985, vice president & director strategy development, 1985—1988, vice president director marketing services, 1988. Guest lecturer local universities, since 1981.