Lauren Bettie Genkinger, American advertising agency executive. Member of American Marketing Association, Atlanta Advertising Club, Chi Omega.
Background
Genkinger, Lauren Bettie was born on June 4, 1949 in New Castle, Pennsylvania, United States. Daughter of Robert S. and Bettie (Davis) G. Bachelor of Science in Advertising, U. Florida, 1971. Research assistant Campbell-Mithun, Incorporated., Minneapolis, 1972-1973.
Education
Research accountant executive, 1973-1975, research accountant supervisor, 1975-1978. Associate research director McDonald and Little, Atlanta, 1978-1979, vice president research director, 1979-1981, senior vice president research director and management supervisor, 1981-1984. Senior vice president director strategic planning and research Burton-Campbell, Incorporated., Atlanta, 1984-1986.
President, chief operating officer T.G. Madison, Incorporated., 1986.
Career
Research assistant Campbell-Mithun, Inc., Minneapolis, 1972—1973, research accountant executive, 1973—1975, research accountant supervisor, 1975—1978. Associate research director McDonald and Little, Atlanta, 1978—1979, vice president research director, 1979—1981, senior vice president research director and management supervisor, 1981—1984. Senior vice president director strategic planning and research Burton-Campbell, Inc., 1984—1986.
President, chief operating officer T.G. Madison, Inc., since 1986.
Membership
Member of American Marketing Association, Atlanta Advertising Club, Chi Omega.