Background
Shanet was born on 1 October 1966 in New York City, the son of conductor and composer Howard Shanet (1918–2006) and neurophysiologist Bernice Grafstein Shanet.
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Laurence Shanet
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Education
He attended the Bronx High School of Science and The Johns Hopkins University, where he studied film, as well as writing and psychology.
Career
He has also directed music videos, internet content and stage plays, and worked at various times as a writer and producer, in both the advertising and entertainment industries. He is sometimes also credited as "Laurence Shanet" or "Larry Shanet". Known best for his commercial work, he has directed commercials for Pepsi, Volkswagen and Starburst, among others
His work has been seen in most of the industry"s major awards shows, and is part of the permanent collection of the Museum of Modern Art, via their joint award with the Association of Independent Commercial Producers.
He is also known for various projects in the entertainment world. He was the Head Writer and co-creator of the animated series "Badtime Stories" (aka "8:37"), and, in 2002, he directed the popular Office-Broadway play "Connections", a comedy about internet dating.
2006: Regional Addy - Gold - Television Campaign 2006: Regional Addy - Best of Show 2001: London International Advertising - Television/Cinema finalists ("Low Budget Campaign" category) (incl Larry Shanet as agency producer) for Zilo Networks commercials 2003: London International Advertising - Television/Cinema finalists for Master Cabbie Commercials 2004: Clio - Television/Cinema shortlist to Kranky production (incl L Shanet) for Master Cabbie commercials 2005: Clio - Television/Cinema shortlist (incl Kranky as producer) for Vancouver"s Z95 Radio commercials 2006: Clio - Television/Cinema for Minnesota State Lottery campaign 2007 London International Advertising - Television/Cinema finalists ("Entertainment" category) for Minnesota State Lottery.
Achievements
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Awards 2004: American Institute of Certified Planners/Museum of Modern Art - Honoree ("Low Budget" category) 2004: Certified Financial Planner-East (Commercial Film Producers of Europe) Cannes Lions Festival Young Director Award ("Non European Broadcast" category) - 1st prize to directorial team Kranky (incl L Shanet) for Master Cabbie commercials - 2006: Regional Addy Awards - Gold - Television Campaign 2006: Regional Addy Awards - Best of Show Nominations, shortlists, finalists, merit awards 2001: London International Advertising Awards - Television/Cinema finalists ("Low Budget Campaign" category) (incl Larry Shanet as agency producer) for Zilo Networks commercials 2003: London International Advertising Awards - Television/Cinema finalists for Master Cabbie Commercials 2004: Clio Awards - Television/Cinema shortlist to Kranky production (incl L Shanet) for Master Cabbie commercials 2004: One Show - Merit Award ("Consumer Television Under $50,000 Budget" category) to Kranky (director, production) for Master Cabbie commercials 2005: Clio Awards - Television/Cinema shortlist (incl Kranky as producer) for Vancouver"s Z95 Radio commercials 2006: Cannes Lions International Advertising Festival - Film Shortlist 2006: Clio Awards - Television/Cinema for Minnesota State Lottery campaign 2007 London International Advertising Awards - Television/Cinema finalists ("Entertainment" category) for Minnesota State Lottery.
