Background
Boschetto, Laurence J. was born on July 28, 1954 in Boston, Massachusetts, United States.
Boschetto, Laurence J. was born on July 28, 1954 in Boston, Massachusetts, United States.
Bachelor, Iona College, New Rochelle, New York, 1976. Master of Business Administration, Iona College Hagan School Business.
He used to be the Chief Executive Officer and President of Draftfcb, a global advertising agency network. He assumed this role in February, 2009, after serving as the president and chief operating officer of Draftfcb since June, 2006. Earlier in his career, Boschetto was vice president and corporate advertising director at Manufacturers Hanover Trust.
From there he served as executive vice president of account services and strategic planning at Edwin Bird Wilson.
Boschetto, a proponent of developing data analytic systems, then served as the general manager of Draft’s New York office until Draft merged with Foote, Cone & Belding in June, 2006, to form Draftfcb. A native of Boston, Boschetto received his Bachelor of Arts (1976) and Master of Business Administration (1980) from Iona College (New York).
Boschetto was elected to the American Advertising Federation board of directors in 2008.
He was a founding member of Adler Boschetto Peebles, which was acquired by Draft in 1997.