Background
Stoddard,, Laurence Ralph was born on February 8, 1936 in Mount Kisco, New York, United States. Son of Laurence Ralph and Alice Cary (Martin) Stoddard.
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Laurence Ralph Stoddard
Edit ProfileEducation
Bachelor, Colgate University, 1958. Postgraduate, University California, Berkeley, 1958.
Career
Audience research supervisor NBC, New York City, 1960-1966. Audience measurement chief Young & Rubicam, 1966-1969, vice president supervisor-group supervisor media planning, 1969-1978, v.p director communications service, 1978-1981, senior vice president communication services, group superintendent media planning, 1981-1986. Senior vice president, director media research Advertising Research Foundation, 1986-1996.
Membership
Served with National Guard, 1960. Member Advertising Research Foundation (chairman magazine research development committee, member magazine research council and new electronic media research workshop 1994, chairman single source symposium committee), American Advertising Agency Association (media research council), Advertising Computer Users Association (media research council), Advertising Computer Users Association (board directors 1988-1993, market research council since 1993).
