Background
Chait, Lawrence G. was born on June 27, 1917 in Scranton, Pennsylvania, United States. Son of Perez and Rebecca (Chait) Chait.
- Photos
- Works
- Photos
- Works
book
Direct Marketing Is a Way of Thinking
(16 pages.)
16 pages.
http://www.amazon.com/gp/product/B0014J9F34/?tag=2022091-20
Lawrence G. Chait
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Lawrence G. Chait, American marketing consultant. Served with United States Maritime Service, World World War World War II; Member Direct Mail Advertising Association (past president), Sales Promotion Executives Association (past vice president), Association Direct Marketing Agencies (founding president), Long Island Direct Marketing Association, Vermont/N.H. Direct Marketing Group (founding chairman), Hundred Million Club (past pres).
Education
Student in public schools.
Career
Direct mail advertising manager, Dow Jones Company, Inc., New York City, 1945-1949;
advertising manager Arthur Wiesenberger & Company, member, New York Stock Exchange, 1950-1951;
circulation executive, Time, Life, Fortune, 1951-1955;
vice president, R.L. Polk Company, 1955-1958;
founder, Lawrence G. Chait & Company, Inc. (advertising agency), New York City, 1957;
president, Lawrence G. Chait & Company, Inc. (advertising agency), 1958-1967;
chairman, Lawrence G. Chait & Company, Inc.
(advertising agency), 1968-1972;
founder, chairman, Multi-Media Direct Marketing, Inc., New York City, 1972-1974;
founder, treasurer, secretary, International Business Development Corporation, New York City, since 1973;
private marketing counsel to corporations and institutions, International Business Development Corporation, New York City, since 1974. Lecturer advertising Colby-Sawyer College, 1989-1992.
Achievements
Works
book
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Direct Marketing Is a Way of Thinking
(16 pages.)
-
Direct Marketing Is a Way of Thinking
Membership
Served with United States Maritime Service, World World War World War II. Member Direct Mail Advertising Association (past president), Sales Promotion Executives Association (past vice president), Association Direct Marketing Agencies (founding president), Long Island Direct Marketing Association, Vermont/N.H. Direct Marketing Group (founding chairman), Hundred Million Club (past pres).
Connections
Married Sylvia Levine, June 12, 1938. Children: Martha, Pamela, George.
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Born
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Nationality
American
Career
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1945 - 1949
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1950 - 1951
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1950 - 1951
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1951 - 1955
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1955 - 1958
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1957
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