Background
Wortzel, Lawrence Herbert was born on September 28, 1932 in Newark. Son of Charles and Sadie (Bornstein) Wortzel.
(Addresses central issues in the management of multination...)
Addresses central issues in the management of multinational and global corporations, an area of growing importance in the current age of restructuring, feverish competition, and political upheaval. Focuses on the dramatically different environment in which managers now function. Further, it examines the new and more sophisticated tools that will be needed in marketing, production, finance and control, and research and development in order to remain competitive. With 31 new readings written by a wide range of leading authors in the field, it contains indispensable advice for managers in the global setting.
http://www.amazon.com/gp/product/0471617881/?tag=2022091-20
Wortzel, Lawrence Herbert was born on September 28, 1932 in Newark. Son of Charles and Sadie (Bornstein) Wortzel.
Bachelor of Science, Rutgers University, 1954. Master of Business Administration with distinction, Harvard University, 1963. Doctor of Business Administration, Harvard University, 1967.
Partner, owner two pharmacies, New Jersey, 1957-1961;
research assistant, then research associate, Harvard University, 1963-1965;
member of faculty, Boston University, since 1965;
professor marketing, Boston University, since 1969;
department chairman, Boston University, 1968-1972, 73-75;
faculty associate, Management Analysis Center, Group/Gemini, since 1978;
faculty associate in residence, Management Analysis Center, 1982-1983, 89-90. Visiting research professor Marketing Science Institute, 1976. Consultant World Bank, since 1976, Institute for International Economics Management, Beijing and Shanghai, People's Republicof China, since 1981.
Senior faculty member Prasetiya Mulya Graduate School Business, Jakarta, Indonesia, since 1994.
(Addresses central issues in the management of multination...)
Board directors Boston Concert Opera Association, 1981-1987. President Boston University Hillel Foundation, 1985-1987. Served with United States Army, 1956-1957.
Member American Marketing Association, Association Consumer Research Academy, Academy International Business, American Economic Association, Strategic Management Society, Academy Management.
Married Heidi Pamela Vernon, December 23, 1956. Children: Joshua Charles, Jennifer Rachel.