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Lawrence Herbert Wortzel Edit Profile

marketing educator

Lawrence Herbert Wortzel, American marketing educator. Board directors Boston Concert Opera Association, 1981-1987; president Boston University Hillel Foundation, 1985-1987. Served with United States Army, 1956-1957. Member American Marketing Association, Association Consumer Research Academy, Academy International Business, American Economic Association, Strategic Management Society, Academy Management.

Background

Wortzel, Lawrence Herbert was born on September 28, 1932 in Newark. Son of Charles and Sadie (Bornstein) Wortzel.

Education

Bachelor of Science, Rutgers University, 1954. Master of Business Administration with distinction, Harvard University, 1963. Doctor of Business Administration, Harvard University, 1967.

Career

Partner, owner two pharmacies, New Jersey, 1957-1961; research assistant, then research associate, Harvard University, 1963-1965; member of faculty, Boston University, since 1965; professor marketing, Boston University, since 1969; department chairman, Boston University, 1968-1972, 73-75; faculty associate, Management Analysis Center, Group/Gemini, since 1978; faculty associate in residence, Management Analysis Center, 1982-1983, 89-90. Visiting research professor Marketing Science Institute, 1976. Consultant World Bank, since 1976, Institute for International Economics Management, Beijing and Shanghai, People's Republicof China, since 1981.

Senior faculty member Prasetiya Mulya Graduate School Business, Jakarta, Indonesia, since 1994.

Membership

Board directors Boston Concert Opera Association, 1981-1987. President Boston University Hillel Foundation, 1985-1987. Served with United States Army, 1956-1957.

Member American Marketing Association, Association Consumer Research Academy, Academy International Business, American Economic Association, Strategic Management Society, Academy Management.

Connections

Married Heidi Pamela Vernon, December 23, 1956. Children: Joshua Charles, Jennifer Rachel.

father:
Charles Wortzel

mother:
Sadie (Bornstein) Wortzel

spouse:
Heidi Pamela Vernon

child:
Joshua Charles Wortzel

child:
Jennifer Rachel Wortzel