Background
Jeffres, Leo Wayne was born on October 3, 1944 in Bridgeport, North-E. Son of Laurence Joseph and Edna Roberta (McCracken) Jeffres.
(Making sense out of the unending debate over effects and ...)
Making sense out of the unending debate over effects and the relationship between the media and society! This volume raises many questions based on the literature generated by communication scholars and others: What are mass media effects? How do media effects differ from communication effects? Are media effects specific to particular domains--the political or economic arena, for example--or are there broader effects? Can we isolate the media's impact at the individual, group, institutional, societal, and cultural levels? How do we identify, study, verify, and judge media effects?
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(This highly regarded volume addresses the constantly evol...)
This highly regarded volume addresses the constantly evolving means by which film, print, and broadcast media attempt to entertain, inform, educate, or otherwise communicate with audiences. The interaction between the media and the audience is influenced by historical, political, economic, and cultural factors. The channel chosen creates both constraints and possibilities. In short, mass media processes offer countless opportunities to explore how messages are formed and how audiences react to media presentations. Readers are alerted to the countless elements necessary for evaluating the mass media.
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Jeffres, Leo Wayne was born on October 3, 1944 in Bridgeport, North-E. Son of Laurence Joseph and Edna Roberta (McCracken) Jeffres.
Bachelor in Journalism, U. Idaho, 1967; Master of Arts in Comm., U. Washington, 1968; Doctor of Philosophy in Mass Comm., University of Minnesota, 1976.
Assistant professor, Cleveland State University, 1976-1980; associate professor, Cleveland State University, 1980-1992; department chairman committee, Cleveland State University, 1986-1992; professor committee, Cleveland State University, since 1992.
(Making sense out of the unending debate over effects and ...)
(This highly regarded volume addresses the constantly evol...)
Member Midwest Association Public Opinion Research (president 1987-1988), Neighborhood Cmty. Press Association (founder), Society Professional Jour-nalists (president Cleveland chapter 1986-1987).
