Education
He has studied service delivery in healthcare at the Mayo Clinic and in cancer care settings. Berry earned bachelor"s and master"s degrees at the University of Denver and a Doctor of Philosophy at Arizona State University.
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Leonard Berry
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Career
Berry is a past president of the American Marketing Association. A longtime professor at Texas Agricultural and Mechanical University, Berry founded the school"s Center for Retailing Studies in 1982 and directed it for 18 years. In 1983, Berry coined the term relationship marketing, which emphasizes the need for organizations to maintain (rather than simply acquire) customers.
He is the University Distinguished Professor of Marketing and Regents Professor at Texas Agricultural and Mechanical University.
He holds the M. B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas Agricultural and Mechanical. He has studied healthcare service improvement in association with the Mayo Clinic and as a senior fellow at the Institute for Healthcare Improvement. Much of Berry"s work has focused on service delivery in cancer care.
He is a past recipient of the American Medical Association/Irwin/McGraw-Hill Distinguished Marketing Educator award. He is on the board of directors for the Nemours Foundation.
