Background
Saffir, Leonard was born on April 19, 1930 in New York City. Son of Abraham and Gertrude Saffir.
(How do leading organizations win constant media attention...)
How do leading organizations win constant media attention, keep company confidence high, and attract valuable new business and top-flight employees? How do public figures and politicians capture the media spotlight and stay in the public eye? And how do successful entrepreneurs and professionals move their businesses and careers in to the fast track? By understanding and capitalizing on that most powerful yet most under-used weapon in the corporate and marketing armory - public relations. Power Public Relations introduces the new PR. No longer a prop to marketing or corporate communications, public relations has become a powerful and pervasive discipline. This book covers the spectrum of PR strategies, showing how they can be used to aggressively engineer public perceptions on corporate, political, legal, and social fronts. In the business world, PR expert Len Saffir introduces PR as an equal partner with marketing in the promotion of products and services, predicting that "sell shops" - integrating PR with advertising and promotion - will soon replace traditional ad agencies. Case histories, such as the marketing of cigarettes in a hostile environment and the effective promotion of controversial causes, demonstrate that this is the wave of the future. In the management of crisis - disasters involving defective products, on-site accidents, or accusations of unethical corporate conduct - this book explains how to use preemptive public relations to develop action plans to contain damage in crisis situations, work with the media, and regain public support. In the political and legal arenas, Power Public Relations explains how well-chosen PR strategies can ally public figures with popularcauses or concerns, turn public opinion, and win lawsuits, proxy battles, and personal advancement. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, Power Public Relations will op
http://www.amazon.com/gp/product/0844232599/?tag=2022091-20
(Public relations is in the White House and the boardroom....)
Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In "Power Public Relations," he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, "Power Public Relations" promises to reveal new opportunities for anyone who understands the new PR and puts it to work. Praise for the Previous Edition of Power Public Relations "No professional should be without this book. It carries how-to advice and a view of the future that must be read by all." -- Robert L. Dilenschneider Principal, The Dilenschneider Group "In candidly sharing his experiences, Len Saffir easily rates an E for excellence. This book is enlightening, educational, and enjoyable!" -- Richard Weiner Public Relations Consultant
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Saffir, Leonard was born on April 19, 1930 in New York City. Son of Abraham and Gertrude Saffir.
Student, Syracuse University, 1948-1951.
Editor, bureau chief International News Service, Dallas, Tokyo, 1953-1958. Producer England, Australia, Asia, 1958-1960. Partner Haft, Saffir, Siegel Public Relations & Advertising, New York City, 1960-1962.
Assistant public New York Standard, 1962-1963. Consultant Ferdinand Marcos, 1964. Public Latin American Times, New York City, 1965.
Executive vice president Franchises International, 1965-1969. Press secretary, chief of staff to Senator James Buckley United States Senate, Washington, 1970-1976. Public, editor The Trib, New York City, 1977-1978, The Sun, Bridgehampton, New York, 1978-1984.
Executive vice president Porter/Novelli, New York City, 1984-1990. President Jay DeBow & Partners, 1989-1990, Leonard Saffir & Associates Public Relations, since 2000. Investigative reporter, columnist Lake Worth Herald, 2001—2003.
Chief Executive Officer Adventures One, 1998—2000, Celebrity Stores.com, 1998—2000. Sergeant United States Marine Corps, 1951-1953.
(How do leading organizations win constant media attention...)
(How do leading organizations win constant media attention...)
(Public relations is in the White House and the boardroom....)
Campaign manager Marchi for Mayor, New York City, 1973, Buckley for Senator, New York, 1976. Served as sergeant United States Marine Corps, 1951-1953. Member Authors Guild, Overseas Press Club (president 1988-1989). M C.
Married Patricia Roemer (divorced 1980). Children:Andrew, Michelle. Married Wendy McConaughy (divorced 1992).
1 child, Samantha; married Eleanor Unger, 1997.