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Leonard Clark Laurance Edit Profile

marketing researcher , educator and consultant

Leonard Clark Laurance, American marketing researcher, educator and consultant. Recipient North Star award Alaska Visitors Association, 1977, Governor's award State of Alaska, 1984, Presidential award Ketchikan Chamber of Commerce, 1970.


Laurance, Leonard Clark was born on August 20, 1932 in Perth, Australia. Came to the United States, 1963. Son of Thomas Clark and Lorna Ruby (Spencer) Laurance.


General manager Ketchikan & Northern Terminal Company Inc., Ketchikan, Alaska, 1963-1965. Regional manager Alaska Steamship Company, 1965-1968. President Alaska World Travel Inc., 1968-1972, Leisure Corporation, Ketchikan, 1972-1985, AlaskaBound, Inc., Ketchikan, 1985-1988, Mariner Inc., Ketchikan, since 1988.

Faculty member University Alaska Southeast, Ketchikan, 1987-1997, Juneau, 1995. Director marketing Taquan Air, Ketchikan, since 1991. Board directors History Ketchikan, Inc.

Member Alaska Tourism marketing council, since 1995.


Member AVA Marketing Council, Juneau, 1979-1984, chair, 1982-1984. Member Southeast Alaska Tourism Council, Juneau, 1982-1986, 96-98, chairman, 1982-1983. Member management committee Sheffield Hotels, Anchorage, 1980-1985.

Chair Alaska Marine Highway Task Force, Juneau, 1983-1984, University of Applied Sciences College Council, 1982-1983. Member Ketchikan General Hospital Advisory Board, 1973-1984, chair, 1979. Assemblyperson Ketchikan Gateway Borough, 1976-1982.

Member Alaska Visitors Association (board directors 1969-1993, advisor to board 1994-1997, president 1972-1973, honorary life 1994), Ketchikan Visitors Bureau (board directors since 1980, chair 1983-1984, 98), University of Applied Sciences Visitor Indiana Program (advisory board 1986-1997), University Alaska Statewide Vocational Technology Education council, member Alaska Marine Transportation Advisory Board, since 2003.


  • Other Interests

    Sportfishing, swimming, community service, tourism research.


Married Lorraine Joan Harwood, June 10, 1954 (divorced 1960). 1 child, Beverley Lorraine. Married Judith Ellen Krickan, September 8, 1962.

Children: Cynthia Ellen, Amanda Lee.

Thomas Clark Laurance

Lorna Ruby (Spencer) Laurance

Lorraine Joan Harwood

Judith Ellen Krickan

Beverley Lorraine Laurance

Cynthia Ellen Laurance

Amanda Lee Laurance