Background
Mogel, Leonard Henry was born on October 23, 1922 in Brooklyn. Son of Isaac and Shirley (Goldman) Mogel.
(Making It in Public Relations is a comprehensive, realist...)
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
http://www.amazon.com/gp/product/0805840222/?tag=2022091-20
(This resource from Leonard Mogel serves as a primer for t...)
This resource from Leonard Mogel serves as a primer for those interested in pursuing a career in the newspaper business. It discusses the medium as it exists today and how it is meeting competition from the other deliverers of news. The book provides fundamentals on the types of existing newspapers, from the big U.S. dailies to the community weeklies; job opportunities, including tips for job hunters; newspaper operations and production; newspaper display and classified advertising; and newspaper marketing and promotion. Also included are special sections and chapters discussing journalism school and program attributes, Sunday magazines and comics, and the internal operations of the Associated Press and other news-gathering services.
http://www.amazon.com/gp/product/0883622351/?tag=2022091-20
(This Business of Broadcasting is a comprehensive guide to...)
This Business of Broadcasting is a comprehensive guide to jobs and job opportunities in the broadcasting industry - broadcast and cable television as well as radio - suitable for both the entry-level job seeker and the mid-career job changer. It offers an overview of the television and radio industries; a detailing of job functions and salaries in each field; a detailed examination of programming; interviews with industry veterans and fast-track newcomers; and authoritative advice on education, resumes, interviews, internships, training programs, and resources.
http://www.amazon.com/gp/product/0823077306/?tag=2022091-20
(For 20 years this book has been in the forefront as the p...)
For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business. Features include: *fundamentals of how to prepare a dummy issue and write a business plan; *descriptions of job opportunities in the various phases of magazine publication; and *candid interviews with industry leaders, as well as case histories of failures and successes.
http://www.amazon.com/gp/product/0883622238/?tag=2022091-20
Mogel, Leonard Henry was born on October 23, 1922 in Brooklyn. Son of Isaac and Shirley (Goldman) Mogel.
Bachelor of Business Administration, City College of New York, 1947.
Salesman, New York Printing Company. New York City, 1946-1948;
sales manager, Pollak Printing Company. New York City, 1948-1952;
advertising director, Diners Club, Inc., New York City, 1952-1956;
public, Diners Club for Signature and Bravo magazines, 1956-1967;
president, Leonard Mogel Associates, Inc.
(national advertising representatives), New York City, 1952-1967;
principal owner, San Francisco Warriors Professional Basketball Team, 1963-1964;
president, Twenty First Century Communications Inc., New York City, 1967-1972;
public, Cheetah and Weight Watchers magazines, 1967-1975;
director, Regents Public Company division Simon & Schuster, 1960-1967;
advertising consultant, Harvard Lampoon, 1968;
public, National Lampoon, 1970-1986;
public, Liberty magazine, 1971-1973;
public, Ingenue magazine, 1973-1975;
public, Heavy Metal magazine, 1977-1986. Adjunct Professor New York University School Continuing Education, 1973-1978. Panelist Folio Magazine Public Conference, 1975-1976.
President Perfect World Entertainment, 1996.
(This Business of Broadcasting is a comprehensive guide to...)
(Making It in Public Relations is a comprehensive, realist...)
(For 20 years this book has been in the forefront as the p...)
(For 20 years this book has been in the forefront as the p...)
(This resource from Leonard Mogel serves as a primer for t...)
(This guide takes a look inside the business of advertisin...)
(Will be shipped from US. Brand new copy.)
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Sponsor Albert Einstein Medical College, Birch Wathen School, New York City Served with Army of the United States, 1942-1946, China, Burma, India Theatre of Operations. M C.
Married Ann Vera Levy, October 23, 1949. Children: Wendy Lynn, Jane Ellen.