Background
Parsons, Leonard Jon was born on September 1, 1942 in Pittsburgh. Son of Leonard J. and Marion Jane (Williams) Parsons.
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- Photos
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book
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
(From 1976 to the beginning of the millennium―covering the...)
From 1976 to the beginning of the millennium―covering the quarter-century life span of this book and its predecessor―something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
http://www.amazon.com/gp/product/1402073682/?tag=2022091-20
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing) by Dominique M. Hanssens (2001-03-31)
http://www.amazon.com/gp/product/B01A0CQYL6/?tag=2022091-20
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
(From 1976 to the beginning of the millennium―covering the...)
From 1976 to the beginning of the millennium―covering the quarter-century life span of this book and its predecessor―something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
http://www.amazon.com/gp/product/0792378261/?tag=2022091-20
Leonard Jon Parsons
Edit ProfileEducation
Bachelor of Science in Chemical Engineering, Massachusetts Institute of Technology, 1964; Master of Science in Industrial Administration, Purdue University, 1965; Doctor of Philosophy in Industrial Administration, Purdue University, 1968.
Career
Assistant professor, Indiana U., Bloomington, 1968-1970;
associate professor, Claremont (California) Graduate School, 1970-1977;
professor marketing, Georgia Institute Technology, since 1977. Visiting scholar Massachusetts Institute of Technology, Cambridge, fall 1973. Fulbright-Hays senior scholar Catholic U. Leuven, Belgium, spring 1977.
Visiting professor European Institute of Business Administration (Institut Européen d'Administration des Affaires), France, fall 1984, Norwegian School Marketing, Oslo, fall 1989, University of California at Los Angeles, spring 1990, Advt.Edn. Foundation, Anheuser Busch, St. Louis, summer 1993, CREER/FUCAM, Belgium, Fall 1995. Member research and test development committee Graduate Management Admissions Council, 1988-1990.
Achievements
Works
book
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
(From 1976 to the beginning of the millennium―covering the...)
-
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
(From 1976 to the beginning of the millennium―covering the...)
- Using microcomputers in marketing
- Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing) by Dominique M. Hanssens (2001-03-31)
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
Membership
Member American Marketing Association (member of advisory board marketing research special interest group 1998), American Statistical Association (chairman statistics in marketing section 1995), European Marketing Academy (member Executive Committee 1981-1984), Theta Delta Chi, Beta Gamma Sigma, Phi Kappa Phi.
Connections
Married Julia Grieve, January 23, 1965. Children: Lorelei, Leonard Jon Junior.
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Born
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Nationality
American