Background
Garcia, Leonardo Rigonan was born on June 12, 1948 in Manila. Son of Carmen Rigonan Garcia.
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Leonardo Rigonan Garcia
Edit Profilemarketing and advertising educator
Leonardo Rigonan Garcia, Philippine Marketing and advertising educator. Certified professional marketer (Asia-Pacific). Recipient ANVIL award, 1983, Tanglaw award, 1984, CCMM award, 1984, Max Lewis Asian award, 1984, award and plaque of distinction for development bachelor's degree in advertising Asian Institute for Development Advertising, 1984.
Education
Bachelor of Science in Advertising, Philippine College Commerce, Manila, 1969; Master of Arts in Comm., Ateneo de Manila U., Quezon City, The Philippines, 1976; postgraduate, Asian Institute Management, Makati, The Philippines, 1983; D Business Administration, Polytechnic U. Philippines, Manila, 1996.
Career
Instructor, Philippine College Commerce, 1970-1976; account manager, Ace-Compton Advertising, Makati, 1976-1977; account director, J. Walter Thompson Company (Philippines), Manila, 1977-1984; associate management supervisor, J. Walter Thompson Company (Philippines), Manila, 1986; account director and planner, Nara Advertising affiliate J. Walter Thompson Company, Seoul, 1984-1985; director account planning, Daehong Advertising affiliate Saatchi, Seoul, 1987-1988; department chairman, Polytechnic U. Philippines, 1989-1992; associate professor, Polytechnic U. Philippines, 1992-1993; associate professor marketing and advertising, De La Salle U., Manila, since 1993; Claude M. Wilson professional chair, De La Salle U., Manila, since 1994; department chairman, since 1995.
Achievements
Membership
Member Association Marketing Educators (president 1997-1998), Council Management Educators, American Studies Association of The Philippines, Western Marketing Educators Association United States.
Interests
Connections
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Born
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Nationality
Philippine -
Religion
Roman Catholic
Awards
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Recipient ANVIL award, 1983, Tanglaw award, 1984, CCMM award, 1984, Max Lewis Asian award, 1984, award and plaque of distinction for development bachelor's degree in advertising Asian Institute for Development Advertising, 1984.Recipient ANVIL award, 1983, Tanglaw award, 1984, CCMM award, 1984, Max Lewis Asian award, 1984, award and plaque of distinction for development bachelor's degree in advertising Asian Institute for Development Advertising, 1984.