Background
Sosa grew up in San Antonio, Texas.
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Lionel Sosa
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Career
After graduating from Lanier High School, Sosa served in the United States Marine Corps. After leaving the Marine Corps, he returned to San Antonio, and worked at designing neon and plastic signs, eventually opening his graphic design studio, Sosart. In 1974 Sosart expanded his business into an ad agency.
His agency merged with another agency to create an agency called Editor Yardang.
In 1978, John Tower hired Sosa"s agency to court the Hispanic vote for his run for the United States Senate. The previous Hispanic best vote percent for a statewide republican candidate had been 8%.
The success of Sosa"s agency in the Tower campaign led several national companies, including Bacardi, Coors, and Doctor Pepper to seek his advice for reaching the Hispanic audience.In 1980 Sosa created a new Agency, Sosa and Associates (now Bromley Communications, eventually Sosa and Associates became the largest Hispanic advertising agency in the United States. Sosa"s experience with Tower led him to become active in Republican presidential politics, serving as an adviser to the Republican campaigns, including those of Ronald Reagan and George West. Bush.
In 2005 Sosa was named one of the twenty five most influential Hispanics in America by Time Magazine.
Sosa has also been named to the Texas Business Hall of fame.
