Career

She is also the Chief Executive Officer of her own design management consultancy Sonay. She has a background in industrial design management. Early in her career she worked as a salesand export manager in the Finnish furniture industry.

Before becoming an entrepreneur she worked for Iittala where she was in charge of branding and product design development.

Sounio has a masters degree from the Helsinki School of Economics. She has also studied at the University of Art and Design Helsinki and at the Helsinki University of Technology.

She is also a columnist and public speaker.