Log In

Liz Musch Tricot Edit Profile

marketing executive

Liz Musch Tricot, Dutch, French marketing executive. Advisor Crib Death Association, Paris; Member of American Chamber of Commerce (board directors).


Tricot, Liz Musch was born on August 25, 1952 in Utrecht, Netherlands.


Bachelor, University Southern California, Los Angeles, 1973. Master, Tufts University, Medford, Massachusetts, 1974.


Vice president accountant management Benton & Bowles, Paris, 1976—1987, New York City, 1976—1987. Chief Executive Officer DMB&B, Paris, 1988—1992, senior vice president global clients, 1993—1998. Managing director marketing Bertelsmann - France Loisirs, 1999—2001.

Director European business development marchFirst, 2001. Chief Executive Officer France, business development Europe Millward Brown - WPP, 2002—2005. Chief Executive Officer Europe Added Value - WPP, since 2006.


Advisor Crib Death Association, Paris. Member of American Chamber of Commerce (board directors).


  • Other Interests

    Travel, water sports, movies, reading.


1 child Maxime Rene Tricot.

Maxime Rene Tricot