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Lloyd Kirban Edit Profile

marketing research executive

Lloyd Kirban, American marketing research executive. Served to lieutenant (junior grade) United States Naval Reserve, 1952-1957. Member American Marketing Association, American Association Public Opinion Research, American Psychological Association.

Background

Kirban, Lloyd was born on June 17, 1931 in New York City. Son of Bernard Kirban and Toby Tischler.

Education

Bachelor, City University of New York, 1952. Master of Arts, New York University, 1957. Doctor of Philosophy, New York University, 1965.

Master of Business Administration, Rutgers University, 1959.

Career

Head consumer research, PepsiCola Company. New York City, 1959-1961; rsearch director, Opinion Research Corporation, Princeton, New York, 1961-1965; director survey services, Market Research Corporation American, New York City, 1965-1969; associate director survey division, Audits and Surveys Inc., New York City, 1969-1979; director research, Burson-Marsteller, New York City, since 1979. Adjunct associate professor Graduate School Business Rider College, Trenton, New Jersey, 1968-1975, Graduate School Business Pace U., New York City, 1980-1984.

Works

  • Other Work

    • Contributor articles to professional journal.

Membership

Served to lieutenant (junior grade) United States Naval Reserve, 1952-1957. Member American Marketing Association, American Association Public Opinion Research, American Psychological Association.

Connections

Married Annette Sylvia Handelman, October 10, 1953. Children: Susan Holis, Elise Edith.

father:
Bernard Kirban

mother:
Toby Tischler

spouse:
Annette Sylvia Handelman

child:
Susan Holis Kirban

child:
Elise Edith Kirban