Lloyd Dallas Herrold

Background

Herrold, Lloyd Dallas was born on May 24, 1892 in Westville, Indiana, United States. Son of Franklin Pierce and Charlotte (Norris) Herrold.

Education

AB, University of Wisconsin, 1919; Master of Business Administration, Northwestern University, 1925.

Career

Copy and account representative, Potts-Turnbull Advertising Company, Kansas City, Missoury, 1919-1920; director advertising, University Extension division University of Wisconsin, 1920-1922; assistant professor advertising, Washington University, St. Louis, 1922-1924; associate professor advertising, Northwestern University School Business, 1924-1947; professor, Northwestern University School Business, 1939-1957; emeritus professor, Northwestern University School Business, from 1957; department chairman advertising, Northwestern University School Business, 1948-1957; director research, Leo Burnett Advertising Company, Chicago, 1943-1944; senior partner, Lloyd Herrold, 1936-1959; president, Lloyd Herrold, from 1959.

Achievements

• Lloyd Dallas Herrold has been listed as a noteworthy advertising educator by Marquis Who's Who.

Membership

Lieutenant infantry United States Army, 1917-1919. Member Beta Gamma Sigma, Alpha Delta Sigma, Alpha Kappa Psi.

Connections

Married Phoebe Mae Wilson, June 19, 1923. 1 child, Lloyd Wilson.

Father:

Franklin Pierce Herrold

Mother:

Charlotte (Norris) Herrold

Spouse:

Phoebe Mae Wilson

child:

Lloyd Wilson Herrold