Background
Wyse, Lois was born on October 30, 1926 in Cleveland. Daughter of Roy B. Wohlgemuth and Rose (Schwartz) Weisman.
Wyse, Lois was born on October 30, 1926 in Cleveland. Daughter of Roy B. Wohlgemuth and Rose (Schwartz) Weisman.
At the time of her death, Wyse was credited with writing more than 60 books on diverse topics such as business, love and family. Born Lois Wohlgemuth to a Jewish family in Cleveland, Ohio, she started working as a journalist at the age of 17 for The Cleveland News and The Cleveland Press. At 18, she worked on a piece for Life magazine with photographer Alfred Eisenstaedt.
She later worked for Vogue and Cosmopolitan.
At a Cleveland-based advertising agency she co-founded, Wyse Advertising. She came up with a tagline for a small Orrville, Ohio company called The J.M. Smucker Company that made them famous throughout the United States - "With a name like Smucker"s, it has to be good".
She also advised Carl Stokes on his successful campaign to be elected as Mayor of Cleveland in 1967. She suggested the small retail chain called Bed and Bath would fare better as Bed, Bath & Beyond.
Lois Wyse opened her advertising company in New York City in 1966.
She worked for a wide range of clients on campaigns including American Express and Revlon.
Member board overseers Beth Israel Medical Center Center for Communications, New York City. Trustees East Hampton History Society. Member Woman's Forum, Poets, Playwrights, Editors, Essayists and Novelists association, Author's Guild, League of Professional Theater Women.
Married Marc Wyse (divorced 1980). Married Lee Guber (deceased 1988).