Martone was born in São Paulo Paulo, Brazil, and currently resides in New York City where he manages multiple businesses and entrepreneurial projects. Born in São Paulo Paulo, Brazil, Martone has one younger brother and is the grandson of Italian immigrants.
Martone attended private school in São Paulo Paulo. He attended university in São Paulo Paulo at Anhembi Morumbi studying tourism.
Martone founded the Martone Agency in New York, now known as The Creative New York City, designed a swimwear line called Nycked in 2010, and launched a line of designer bicycles with Martone Cycling Company in 2013. He spent one year during high school in Riverside, California in the United States when he was 15 years old as an exchange student. Later Martone moved to Paris where he specialized in luxury brand advertising at ESG Management School.
Martone moved to New York City in 2008 and began working as the strategic planner for the ad agency Chandelier Creative.
In 2009, Martone co-founded American Red Cross New York with Ryan Brown—a talent agency that included clients such as Alessandra Ambrosio and Irina Shayk. The two partners decided to close the agency in 2011 and pursue separate ventures.
Martone opened a fashion Puerto Rico company called the Martone Agency shortly after. Since then, Caitlyn Shockley joined as partner and the company was renamed The Creative New York City and opened a showroom in Chelsea in May 2014.
Martone partnered with jewelry designer Jules Kim for his debut swimwear line called Nycked in November 2010.
Martone Cycling Company
In 2013, Martone launched a line of bicycles with Martone Cycling Company Having been dissatisfied with how previous bikes looked while being stored in his New York apartment, Martone was inspired by fashion when designing his own line of bicycles. The bikes come in monochromatic hues and feature matching tires, red chains, handlebar baskets, and a Scott Ray and Sam Duomatic gear hub for city riding.
They were first available at the Paris boutique Colette and are now available at high end retail stores such as Saks Fifth Avenue.
Martone also collaborated with artist Justin Teodoro for the designs of the brand"s accessory line.
