Background
Zissman, Lorin was born on July 13, 1930 in Philadelphia, Pennsylvania, United States. Son of Charles Louis and Sarah (Axelman) Zissman.
marketing research Consulting company executive
Zissman, Lorin was born on July 13, 1930 in Philadelphia, Pennsylvania, United States. Son of Charles Louis and Sarah (Axelman) Zissman.
Bachelor, Temple University, l95l.
Research analyst, Benson & Benson, Princeton, New Jersey, l955-56; president, Opinion Research Corporation, ORC Caravan Surveys, Princeton, l956-69; vice president, Response Analysis Corporation, Princeton, l969-70; president, Total Research, Inc., Princeton, l970-75; president, Total Research Corporation, Princeton, l975-86; president, chief Executive officer, Total Research Corporation, Princeton, 1986-1993; chairman, chief Executive officer, Total Research Corporation, Princeton, since 1993.
Member American Marketing Association (chairman standards and practices committee l973-74), Council American Survey Research Organizations, American Association Public Opinion Research, American Contract Bridge League, Princeton Community Players, Villagers Barn Theatre.
Married Beverly Ann Zissman, June 23, l957 (divorced September l987). Children: Nancy Zissman Peters, Jonathan, Eric, Amy. Married Carole Winokur, October l6, l988.