Lou Rosenfeld

Education

University of Michigan.

Career

Rosenfeld earned his Bachelor of Arts in history from the University of Michigan in 1987, and his Master"s in library science from the University of Michigan School of Information in 1990. The consulting firm was at the forefront of the nascent field of information architecture until the Dot-com bubble of 2001. Rosenfeld became infamous in internet circles by prognosticating the impending "death" of his then-competitor Yahoo, which then went on to IPO and a subsequent 40-fold price increase in the next 5 years.

In 2005 he founded Rosenfeld Media, a user experience publishing house.

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Achievements

• Along with Peter Morville, he was the co-founder of Argus Associates, one of the first firms devoted exclusively to the practice of information architecture. He was also co-founder of the User Experience Network (UXnet).

Membership

With Christina Wodtke, Rosenfeld founded the Information Architecture Institute in 2002 and is a member of its Advisory Board.