Background
Rossetto was born and grew up on Long Island, New New York
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Louis Rossetto
Edit ProfileEducation
He went to Columbia University as an undergraduate and later returned for an Master of Business Administration.
Career
And Chief Executive Officer of TCHO chocolate company. In the early 1970s, he wrote a novel called Takeover. Several years later, he ghostwrote a book about the making of the film Caligula called Ultimate Porno.
In 1971, he appeared on the front page of the New York Times Sunday Magazine.
In 1985, Rossetto joined the staff of a translation company in Amsterdam, INK Taalservice. INK launched an English-language magazine in 1987 with Rossetto as editor called Language Technology which covered the technologies used to process language.
The magazine was later sold to a small Dutch media company and renamed Electric Word. lieutenant was terminated in 1990 due to insufficient revenue.
They launched the magazine on a shoestring budget in January 1993. was greatly admired for its bold design and its coverage of "digital culture".
Its often deliberately provocative editorial reflected Rossetto"s beliefs in a far-reaching "digital revolution" based on global consciousness and networked markets. In October 1994, Ventures became an Internet pioneer when it launched the first Web site with original content and Fortune 500 advertising called HotHotthen proceeded to launch dozens of other Web sites, including Webmonkey and the search engine Hotbot. Hotwired employees Joey Anuff and Carl Steadman launched the first weblog Suck.com.
After Hot, expanded into books with Hardand television with television By 1996, it had Japanese and British editions, and was actively planning a German edition, as well as new business and design magazines.
Venture"s rapid expansion forced it in 1996 to turn to an IPO for financing. By the summer of 1997, four years after launch, magazine was solidly profitable.
Its three-year-old online business, now renamed Digital, was not. The company that Rossetto and Metcalfe began in 1991 with $30,000 was sold in pieces for $380 million.
Condé Nast bought the now 500,000-circulation magazine, and Lycos bought Digital.
He pursued individual projects through his and Metcalfe"s Força da Imaginaçao holding company. Currently, Rossetto is Chief Executive Officer and CCO of the chocolate company, TCHO. Rossetto and Metcalfe are the parents of Zoe Metcalfe and Orson Rossetto.
Achievements
Views
Since, Rossetto has mostly avoided the public eye, although he assisted with a 2001 redesign of Reason Magazine and defended the invasion of Iraq in its pages.
