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Louis William Stern Edit Profile

marketing educator , consultant

Louis William Stern, American marketing educator, consultant.


Stern, Louis William was born on September 19, 1935 in Boston, Massachusetts, United States. Son of Berthold Summerfield Stern and Gladys (Koch) Cohen.


AB, Harvard University, 1957. Master of Business Administration in Mktg, University Pennsylvania, 1959. Doctor of Philosophy in Mktg, Northwestern University, 1962.


Member staff business research and consumer marketing sections Arthur D. Little, Inc., Cambridge, Massachusetts, 1961-1963. From assistant professor business organization to professor Ohio State University, Columbus, Ohio, 1963—1970, professor marketing, 1970—1973. From professor marketing to A. Montgomery Ward professor marketing Northwestern University, 1973—1983, John D. Gray distinguished professor marketing, 1983—2001, John D. Gray distinguished professor emeritus marketing, since 2001.

On leave as executive director Marketing Science Institute, Cambridge, Massachusetts, 1983-1985. Thomas Henry Carroll Ford Foundation visiting professor Harvard University Graduate School Business Administration, 1984-1985. Dorinda and Mark Winkelman Distinguished Scholar senior fellow, co-director Jay H. Baker Retailing Initiative, The Wharton School, University Pennsylvania, 2004—2006.

Member board trustees Williston Northhampton School, Easthampton, Massachusetts, since 2006. Board directors Academy Urban School Leadership, Chicago, since 2008. Member staff National Commission on Food Marketing, Washington, 1965-1966.

Visiting associate professor business administration University California, Berkeley, 1969-1970. Guest lecturer York University, University Minnesota, University Kentucky, University of California at Los Angeles, Ohio State University, University North Carolina, Duke University, University Wisconsin, University Pittsburgh, University Chicago, Massachusetts Institute of Technology, University Michigan, University Pennsylvania, Cornell University, University Missouri, Norwegian School of Economics and Business Administration. Faculty associate Hernstein Institute, Vienna, Austria, 1976-1977, Management Centre Europe, 1988-1996.

Faculty associate Gemini Consultant Inc., Montvale, New Jersey, 1977-1996, member midwest advisory board, 1989-1994. Xerox research professor Northwestern University, 1981-1982. Consultant to Federal Trade Commission, 1973, 80.

Visiting scholar University California, Berkeley, 1997-2001. Member faculty advisory board Civil Service Commission Index, 1997-1998. Co-director Jay H. Baker Retailing Initiative Wharton School, University Pennsylvania, 2004.

Board directors, Academy Urban School Leadership, Chicago, since 2007.



Member executive committee Northwest Area Council on Human Relations, Columbus, 1971—1972. Member American Association of University Professors, American Marketing Association (member program committee educators conference 1971, chairman committee 1978, Paul D. Converse award 1986, Richard D. Irwin Distinguished Marketing Educator of Year 1994), Hellenic Institute Marketing (honorary), Beta Gamma Sigma.


Married Rhona L. Grant. Children: Beth Ida, Deborah Lynn.

Berthold Summerfield Stern Cohen

Gladys (Koch) Cohen

Rhona L. Grant

Beth Ida Stern

Deborah Lynn Stern