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Luis Bassat Coen Edit Profile

Advertising agency executive

Luis Bassat Coen, Spanish advertising agency executive. Recipient over 80 advertising awards, Clio awards; named Best Spanish Advertising Man of Croth Spanish manager Anuncios.

Background

Coen, Luis Bassat was born on October 6, 1941 in Barcelona, Spain. Son of José and Yolanda (Coen) Bassat.

Education

Studies in economics, Barcelona University, 1964. Graduate in social science, Social School Barcelona, 1964. Master of Business Administration, Barcelona University, 1967.

Career

Founder, manager Venditor S.A., advertising, Barcelona, 1967-1973. Managing director Interalas, advertising, 1973-1975. Founder, manager Bassat & Asociados, advertising, 1975-1981.

Chairman, creative director Bassat Ogilvy, since 1981. Co-president, creative director region Ogilvy Europea, 1998-1999. Instructor Dale Carnegie Institute, Barcelona, 1969-1975.

Board directors Ogilvy & Mather, worldwide. Member advisory board MAC, Barcelona, since 1989. Member jury International Film Festival, Cannes, France, 1988, Latin-American Advertising Festival, Buenos Aires, Cartagena de Indias, Colombia.

Chairman Ovideo Bassat Sport Organizers-Barcelona Olympic Ceremonies, 1992. Board directors Puig, S.A. Group of Companies, Spanish committee United World Colleges. Adviser advertising communications Europe.

President Generalitat of Catalina Catalonian Autonomous Government.

Membership

Member José Carreras International Foundation against Leukemia. Member Association Economists (board directors), International Advertising Association, Association Catalana Publicidad y Comunicación, Promoarte (founding), Club Dirigentes Marketing, Tennis Club, Golf Club (Llavaneras, Spain).

Interests

  • Other Interests

    Composing popular music, collecting modern art and sculpture, bicycling.

Connections

Married Carmen Orellana Ribas, March 24, l965. Children: Yolanda, Ana, José Manuel, Enrique.

father:
José Bassat

mother:
Yolanda (Coen) Bassat

spouse:
Carmen Orellana Ribas

child:
Yolanda Coen

child:
Ana Coen

child:
José Manuel Coen

child:
Enrique Coen