Background
Coen, Luis Bassat was born on October 6, 1941 in Barcelona, Spain. Son of José and Yolanda (Coen) Bassat.
Coen, Luis Bassat was born on October 6, 1941 in Barcelona, Spain. Son of José and Yolanda (Coen) Bassat.
Studies in economics, Barcelona University, 1964. Graduate in social science, Social School Barcelona, 1964. Master of Business Administration, Barcelona University, 1967.
Founder, manager Venditor S.A., advertising, Barcelona, 1967-1973. Managing director Interalas, advertising, 1973-1975. Founder, manager Bassat & Asociados, advertising, 1975-1981.
Chairman, creative director Bassat Ogilvy, since 1981. Co-president, creative director region Ogilvy Europea, 1998-1999. Instructor Dale Carnegie Institute, Barcelona, 1969-1975.
Board directors Ogilvy & Mather, worldwide. Member advisory board MAC, Barcelona, since 1989. Member jury International Film Festival, Cannes, France, 1988, Latin-American Advertising Festival, Buenos Aires, Cartagena de Indias, Colombia.
Chairman Ovideo Bassat Sport Organizers-Barcelona Olympic Ceremonies, 1992. Board directors Puig, S.A. Group of Companies, Spanish committee United World Colleges. Adviser advertising communications Europe.
President Generalitat of Catalina Catalonian Autonomous Government.
Member José Carreras International Foundation against Leukemia. Member Association Economists (board directors), International Advertising Association, Association Catalana Publicidad y Comunicación, Promoarte (founding), Club Dirigentes Marketing, Tennis Club, Golf Club (Llavaneras, Spain).
Married Carmen Orellana Ribas, March 24, l965. Children: Yolanda, Ana, José Manuel, Enrique.