Background
Henderson, Lyman George was born on August 12, 1920 in Toronto. Son of Lyman Abraham and Marion Joy (Ryan) Henderson.
(The printing industry is rapidly moving from a cost-drive...)
The printing industry is rapidly moving from a cost-driven commodity market toward a service-oriented culture and market-driven pricing -- pricing to the customer's sense of value rather than based on the producer's costs. The challenge is to get more business at higher margins through producing, marketing, and selling more customer-oriented products and services. Pricing is the printer's most effective profit tool, yet many printers continue to use only a cost-plus pricing system. A market-driven pricing system is the road to increased profitability. In this revised edition of The Pricing Game, Lyman Henderson draws on over 50 years of experience in the printing industry to show you how to create a successful pricing strategy. Henderson clearly explains the importance of understanding the customer's concept of value, the theories of target marketing and sustainable competitive advantage, and the value that is created by specializing. Effective pricing requires skill, intuition, industry knowledge, market savvy, and an ability to see the job from your customer's point of view. If this book can be summed up in two words, they are, "price higher." Pricing is a game, but it is not a game for amateurs; the winners will be able to increase prices and profitability.
http://www.amazon.com/gp/product/1929734565/?tag=2022091-20
Henderson, Lyman George was born on August 12, 1920 in Toronto. Son of Lyman Abraham and Marion Joy (Ryan) Henderson.
Bachelor, Trinity College U. Toronto, 1942.
President, Davis & Henderson Ltd., Toronto, 1959-1974; chairman, Davis & Henderson Ltd., Toronto, 1974-1986; honorary chairman, Davis & Henderson Ltd., Toronto, since 1986. Writer and lecturer to printing industry and arts groups.
(The printing industry is rapidly moving from a cost-drive...)
Elder Woodbridge (Ontario) Presbyterian Church, 1958-1959. President Canadian Cancer Society, Toronto, 1963-1965, Ontario, 1967-1968. Chairman Good Neighbor Club, Toronto, 1968-1969.
President National Ballet Canada, Toronto, 1969-1972. Vice chairman Power Plant Art Gallery, Toronto, 1988-1991. Chairman advising committee 1st Edition Canadian Printing Source, Toronto, 1992-1993.
Director Banff CentreContinuing Education, 1991-1997, McMichael Canada Art Collection, since 1991, National.Ballet Foundation, 1994. Captain Canadian Army, 1942-1945. Member Arts and Letters Club Toronto (past president 1992-1994).
Married Ann Elizabeth L.Z. Buchanan, March 3, 1945. Children: Buchanan L.M., Victoria A.Z., Antonia J. Z.