Career
He was the Honorary Secretary of the campaign of the government of Gujarat (2010-2011). (Read Gujarat) was a unique and an innovative campaign to inculcate reading habits and imbibe reading culture in the people and more particularly amongst children. Shri Narendra Modi famously called this campaign his favorite campaign amongst all the projects launched during the Golden Jubilee Celebration Year of Gujarat (2010-2011).
Desai is known for his work as the Honorary Secretary of the campaign.
Desai is involved with the for past 20 years carrying out creative and innovative programs inspiring children to read books and to inculcate reading habits. The campaign has already commenced from 29 July 2012 from Navsari.
The project is aimed at training 10,000 teachers across the state of Gujarat.