Background
McDonald, Malcolm was born on January 24, 1938 in Middlesbrough, Yorkshire, England. Son of Leonard and Elizabeth (Thorpe) McDonald.
(Now in its 7th edition, Marketing Plans is a highly renow...)
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: • Planning for integrated marketing communications and digital marketing • Developing multichannel strategy • Developing the CRM plan • Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
http://www.amazon.com/gp/product/0470669977/?tag=2022091-20
(Marketing in a nutshell is an easy-to-use quick reference...)
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors’ marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice *Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques *Credible and expert marketing insights from leading marketing consultants especially for non-specialists
http://www.amazon.com/gp/product/0750681330/?tag=2022091-20
(This is the third edition of one of world's most respecte...)
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work. * Comprehensive coverage of brand management * Applications orientated, yet grounded on solid theory * Frameworks organizing the principles of brand building
http://www.amazon.com/gp/product/0750659807/?tag=2022091-20
(Marketing is continually having to adopt new approaches a...)
Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from "Long Range Planning - The International Journal of Strategic Management" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is an holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.
http://www.amazon.com/gp/product/0080425720/?tag=2022091-20
(Marketing Plans That Work is a practical and insightful s...)
Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work. Readers praised the first edition of this book its pragmatic marketing framework and best practices. Now this new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. This edition adds technology to its focus in response to today's need to enhance sustainable competitive advantage. * New edition of a bestseller * Leading-edge strategies for competitive advantage in marketing and e-commerce * Bridges new technologies and innovative marketing techniques
http://www.amazon.com/gp/product/0750673079/?tag=2022091-20
(Addresses marketing planning applied in a retailing conte...)
Addresses marketing planning applied in a retailing context to give readers an insight into strategies they should be adopting. The author uses his experience as a consultant to retailing operations internationally to show marketing managers and directors how best to achieve their long-term goal.
http://www.amazon.com/gp/product/075060154X/?tag=2022091-20
( This has long been the one book that students can rely ...)
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald & Wallace: • Summarise the latest thinking and best practice in the domain of branding • Show how branding theories are implemented in practice with all new real marketing campaigns • Bring the story up-to-date with a clear European focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
http://www.amazon.com/gp/product/1856178498/?tag=2022091-20
McDonald, Malcolm was born on January 24, 1938 in Middlesbrough, Yorkshire, England. Son of Leonard and Elizabeth (Thorpe) McDonald.
Master of Arts, Oxford University, 1963. Master of Science, Bradford University, 1972. Doctor of Philosophy, Cranfield University, 1986.
Senior consultant Inbucon/Anime International Company Management Consultant, London, 1972-1974. Marketing director Canada Dry, 1974-1977. Professor marketing Cranfield (England) University, since 1978.
Presenter in field.
(Marketing is continually having to adopt new approaches a...)
(This book is designed to complement courses and programme...)
( A primer for marketing professionals and students, the ...)
(Marketing Plans That Work is a practical and insightful s...)
(Addresses marketing planning applied in a retailing conte...)
(The Marketing Plan: a pictorial guide for managers is a u...)
( This has long been the one book that students can rely ...)
(When companies began to recognize the balance sheet value...)
(Marketing in a nutshell is an easy-to-use quick reference...)
(This is the third edition of one of world's most respecte...)
(Now in its 7th edition, Marketing Plans is a highly renow...)
(New)
Lieutenant Royal Warwickshire Regiment, 1957-1959, United Kingdom. Fellow Chartered Institute Marketing, Royal Society Arts.
Married Margaret Joyce Oliver, March 14, 1964. Children: Sarah Louise, Andrew John.