Background
McNiven, Malcolm Albert was born on December 8, 1929 in Oceanside, New York, United States. Son of William McLellan and Hazel Virginia (Summers) McNiven.
McNiven, Malcolm Albert was born on December 8, 1929 in Oceanside, New York, United States. Son of William McLellan and Hazel Virginia (Summers) McNiven.
Bachelor, Denison University, 1951. Master of Science, Ohio University, 1952. Doctor of Philosophy, Pennsylvania StateU., 1955.
Professor psychology, U. Maryland., University Park, 1955-1956; supervisor psychological testing, Pennsylvania State University, University Park, 1956-1957; manager advertising research, E.I. DuPont de Nemours, Wilmington, Delaware, 1957-1967; vice president strategic planning, The Coca-Cola Company, Atlanta, 1967-1974; vice president marketing services, The Pillsbury Company, Minneapolis, 1974-1980; president consumer research division, Intellectual Property Multimedia Subsystem International, New York City, 1980-1983; senior vice president marketing services, Bank of America, San Francisco, 1983-1988; principal, Malcolm A. McNiven & Associations, Athens, Georgia, since 1988; director Center Marketing Studies, U. Georgia, Athens, since 1988. Director Machine-Readable Cataloging Group, Dallas, since 1988, Audit Bureau Circulation, Chicago, 1972-1980.
Trustee Denison University, Granville, Ohio, since 1971. Fellow American Psychological Association, Association National Advertisers (director 1985-1988).
Married Elaine Rusby Vellacott, June 12, 1954. Children: Geoffrey David, Susan Leslie, Jane Elizabeth.