Career
In 2000, de Swaan Arons co-founded EffectiveBrands, a global marketing consultancy with offices in New York, London, Amsterdam, Singapore and Tokyo. Upon receiving his degree in Business Economics from the Erasmus University in The Netherlands, de Swaan Arons joined Unilever. Leading the company as its Chairman, de Swaan Arons has worked directly with some of the worlds" most prominent Chief Marketing Officers and global brand leaders, and is a frequent keynote speaker at business schools, companies, and industry conferences.
He spearheaded the Leading Global Brands project, a study on over 50 global brands.
He has appeared in Forbes, Advertising Age, and Brandweek and been mentioned in The New York Times and The Wall Street Journal. In 2010, de Swaan Arons published The Global Brand Chief Executive Officer: Building The Ultimate Marketing Machine, a promotional book that presents frameworks and tools for global marketers that "help unlock the value of global brands.".
