Background
Yudkin, Marcia was born on July 18, 1952 in New Haven.
(Want the world to know who you are, what your company off...)
Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques--from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: • Getting started--how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. • How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. • How to perform on radio, TV, or the Web like a pro. • Publicity writing tips that ensure you'll be easily found online through search engines. • Strategies for building an audience of fervent fans online or within a geographical or special-interest community.
http://www.amazon.com/gp/product/1601630271/?tag=2022091-20
(Stumped when it comes to using words to pull in business?...)
Stumped when it comes to using words to pull in business? Marcia Yudkin's Persuading on Paper shows how any business owner or self-promoter can craft brochures, newsletters, sales letters and press releases that make the phone ring and the mailbox fill up with orders. From how to explain what you do in one compelling phrase to working effectively with designers and printers, this book takes you step by step through the process of creating marketing materials that sell like crazy. Make the most of any promotional budget by keeping this book around!
http://www.amazon.com/gp/product/0741406101/?tag=2022091-20
(Publicity lets the world know who you are, what your comp...)
Publicity lets the world know who you are, what your company offers, or the urgency of your cause. Whether you want to draw in new business, establish yourself as an expert, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This newly updated edition of a classic guide to obtaining media coverage includes tips for using email and the Web to reach publicity gatekeepers, along with the basics of earning ink or airtime. It also covers: o Getting started-how to overcome fears, feel comfortable, and think like a publicity hound. o How to write tip sheets, pitch letters, and press releases that roll out your message and keep you in people's minds and files. o Performing on radio, TV, or the Web like a pro. o How to be easily found through the search engines.
http://www.amazon.com/gp/product/1564146758/?tag=2022091-20
( Unlike the mass of freelance writing books aimed at rea...)
Unlike the mass of freelance writing books aimed at readers who fondly hope to become wealthy freelance writers any which way they can, Freelance Wiling: Breaking In Without Selling Out is for educated people whose primary motivation for trying to get into print is the wish to effectively communicate their ideas, skills and discoveries in appropriate publications. Few books are directed to the potential writer who wants to follow his or her own path. If fulfilling your sense of responsibility to your subject, to your audience, and to yourself is important to your satisfaction as a writer, Marcia Yudkin's concise and sensible handbook is for you. Since receiving her Ph.D. in Philosophy from Cornell, Marcia Yudkin has taught at Smith College and the University of Massachusetts, and has published fiction and nonfiction in Art Times, Yankee, the New York Times, Psychology Today, the Boston Globe, Ms., the Village Voice and other periodicals. She is the author of Making Good: Private Business in Socialist China and coauthor of the American Philosophical Association's Guidebook for Publishing Philosophy.
http://www.amazon.com/gp/product/0062732781/?tag=2022091-20
(A guide to effective speech offers to-the-point, practica...)
A guide to effective speech offers to-the-point, practical advice on breaking into a conversation, keeping cool in front of a group, getting past a protective secretary on the telephone, keeping meetings on track, and more. Reprint.
http://www.amazon.com/gp/product/0452267773/?tag=2022091-20
(Smart Speaking: 60 Second Strategies, was described by Co...)
Smart Speaking: 60 Second Strategies, was described by Communication Briefings as "one of the best books ever written about speaking". Laurie Schloff, a Senior Coaching Partner at The Speech Improvement Company (www.speechimprovement.com) is recognized world wide as a communication coach for business people who want quick tips and fast results. Ms. Schloff is a frequent guest expert on tv and radio, including appearances on the OPRAH show, Fox News and Today. This fast, easy guide to communicating effectively provides tips in key areas of communication challenges: Speaking to Groups, Controlling Nervousness, Small Talk and Conversation and Awkward Situations. Sixty Second strategies, honed over the authors' years of experience with clients include solutions for problems like -I sound so boring -I never remember people's names -How do I break into a group? -Help--my presentation is coming up and more solutions of over 100 Speaking Problems and fears. Smart Speaking is a favorite reference for college students to CEO's. Outstanding communication is a key to success leadership and fulfilling relationships. So when you speak, make it Smart Speaking!
http://www.amazon.com/gp/product/0615460607/?tag=2022091-20
(Written in the same engaging style the author brought to ...)
Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, or TV, how to create attention-getting tip sheets, letters, and press releases, and more.
http://www.amazon.com/gp/product/0452271924/?tag=2022091-20
Yudkin, Marcia was born on July 18, 1952 in New Haven.
Bachelor, Brown University, 1974. Master of Arts, Cornell University, 1977. Doctor of Philosophy, Cornell University, 1978.
Assistant professor Smith College, Northampton, Massachusetts, 1978-1981. Editor, writer Foreign Languages Press, Beijing, China, 1983-1984. Freelance writer, since 1981.
( Unlike the mass of freelance writing books aimed at rea...)
(Written in the same engaging style the author brought to ...)
(Stumped when it comes to using words to pull in business?...)
(A guide to effective speech offers to-the-point, practica...)
(Want the world to know who you are, what your company off...)
(Smart Speaking: 60 Second Strategies, was described by Co...)
(Publicity lets the world know who you are, what your comp...)
(The text of this large print edition is printed in a 20 p...)
(3rd edition)
(.)
Member Authors Guild, National Writers Union, International Women's Writing Guild.