Mark Becker Traylor

Background

Traylor, Mark Becker was born on September 2, 1950 in Paducah, Kentucky, United States. Son of Robert Ferris and Phyllis May (Lauer) Traylor.

Education

Bachelor, Emory University, Atlanta, 1972; Master of Business Administration, Michigan State University, E. Lansing, 1975; Doctor of Philosophy, Michigan State University, 1979.

Career

Private consultant, Cleveland, 1979-1982; assistant professor, Cleveland State University, 1979-1984; president, National Market Measures, Inc., Cleveland, since 1982; associate professor, Cleveland State University visiting associate professor, University of Michigan, Ann Arbor, 1985. Board director National Market Measures Inc., Cleveland, since 1982.

Achievements

• Mark Becker Traylor has been listed as a noteworthy Marketing professional, advertising executive by Marquis Who's Who.

Membership

Developing a General Scale, 1984, (With Warner Bros. Joseph) Replying to Arora and Baer's Comment on Measuring Consumer Involvement in Products, 1985, Cannibalism in Multi-Brand Firms, 1986, Product Involvement, 1986, Comparative Advertising, 1986, (With A.C. Gross &P.J. Shuman) Corporate Sponsorship of Arts & Sports Events, 1987, Corporate Sponsorship of Arts & Sports Events in North America, 1987. Grantee Dissertation Grant Competition American Marketing Association, 1979.

Connections

Father:

Robert Ferris Traylor

Mother:

Phyllis May (Lauer) Traylor