Education
Before doing his Doctor of Philosophy in marketing, Giesler spent ten years operating his own record label and recording business in Germany.
economist university professor
Before doing his Doctor of Philosophy in marketing, Giesler spent ten years operating his own record label and recording business in Germany.
He teaches at the Schulich School of Business. His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time, technology consumption, moral consumption, and the role of multiple stakeholders in the market creation process. In 2014, he was named “one of the most outstanding business school professors under 40 in the world.” Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.
Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University.
He emigrated to Canada in 2004.