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Marshall Ottenfeld Edit Profile

marketing professional

Marshall Ottenfeld, American marketing professional.

Background

Ottenfeld, Marshall was born on January 15, 1937 in Chicago, Illinois, United States. Son of Leo and Sadie (Patt) Ottenfeld.

Education

Master of Arts, Roosevelt University, 1968.

Career

Study director Chicago Tribune, Chicago, 1962—1964. Project director Gardner Advertising Company, New York City, 1964—1965. Research associate Advertising Research Foundation, 1965—1966.

Research associate pharmaceutical products division Abbott Laboratories, North Chicago, Illinois, 1966—1970. Senior vice president, director marketing research D'Arcy-MacManus & Masius, Inc., Chicago, 1970—1983. President Mid-American Research, since 1970.

President, Chief Executive Officer Mid-American Research, Inc., since 1983. Partner Market Shares Corporation, since 1986. Lecturer marketing Roosevelt University.

With United States Army, 1961-1962.

Works

  • Other Work

    • Member editorial board: Journal Data Collection.

Membership

Scoutmaster Boy Scouts American, Deerfield, Illinois, since 1980. Member of Marketing Research Association, American Academy Political and Social Science, New York Academy of Sciences, American Association Advertising Agencies, Midwest Association Public Opinion Research, American Association Public Opinion Research, Qualitative Research Council, Research Practices Council, Advertising Research Foundation, American Marketing Association, International Club, Zeta Beta Tau.

Connections

Married Gloria Jean Zilke, December 28, 1960. Children: David Joel, Jonathan Lawrence, Jennifer Lynn, Heather Anne.

father:
Leo Ottenfeld

mother:
Sadie (Patt) Ottenfeld

spouse:
Gloria Jean Zilke

child:
David Joel Ottenfeld

child:
Jonathan Lawrence Ottenfeld

child:
Jennifer Lynn Ottenfeld

child:
Heather Anne Ottenfeld