Background
Rogers, Martha was born on April 30, 1952 in Tallahassee. Daughter of John Lewis and Ruby Ann (Madsen) Rogers.
Rogers, Martha was born on April 30, 1952 in Tallahassee. Daughter of John Lewis and Ruby Ann (Madsen) Rogers.
Bachelor magna cum laude, Birmingham Southern College, 1974. Master of Arts, University New Orleans, 1979. Doctor of Philosophy, University Tennessee, 1983.
Advertising copywriter, Loveman's, Birmingham, Alabama, 1973-1974;
advertising copywriter, Maison Blanche, New Orleans, 1974-1976;
copy chief advertising department, Maison Blanche, New Orleans, 1976-1978;
advertising director, Maison Blanche, New Orleans, 1978;
associate professor marketing, Bowling Green (Ohio) State University, since 1981. Instructor U. Tennessee, 1981. Speaker and consultant in field.
Member National Advertising Review Board, 1985-1989.
Member Academy Marketing Science, American Academy Advertising, American Advertising Federation (Board of Governors 1988-1990), American Collegiate Retailing Association, American Marketing Association, Association Educators in Journalism and Mass Communication, Phi Beta Kappa, Phi Kappa Phi, Kappa Tau Alpha, Beta GAmma Sigma.
Married J. Stuart Bertsch, 1988.